Social Recruiting? Use this simple trick to get more exposure.

When was the last time you checked your watch before hitting post on a vacancy? If the answer’s never, read on (you’re not alone). Little known to some, timing is crucial to the exposure your post will receive (and I don’t mean the difference between posting at midday or midnight).

Whether you’re social recruiting via Facebook, Google+, Twitter, Pinterest or Instagram (or all 5) it’s worth considering what time of the day it is; Even as little as one hour could make a considerable difference to the amount of click-throughs your post receives.

Take a look at this cute Infographic from social media experts SumAll:

social-recruiting-times

Today’s The Day

As you can see, each social network has it’s own most effective time to post. However, which day of the week you choose can be just as critical; Take Twitter for example, posting on a Monday afternoon between 1 and 3pm is going to be far more effective than say, 1 to 3pm on a Saturday.
Read related article on bitly.com >>

As a general rule of thumb, it is always best to post on a weekday with the exception of Pinterest which peaks on the weekend; Which is just as well because I don’t know about you, but I like to keep my weekends work-free 😉

LinkedIn

As a ‘professional’ network, LinkedIn isn’t included on the Infographic which specifically addresses social sites. However since we’re looking at this data from a social recruiting perspective LinkedIn naturally needs to get a mention as well.

Unlike the others, LinkedIn tends to be used used predominantly before and immediately after usual working hours (understandably no-one makes a habit of searching for jobs on the clock).

So, with this in mind the best time to post a job on LinkedIn is roughly 7-9am and 5-6pm on a weekday; As the saying goes, the early bird catches the worm!

See exclusive feedback from our clients on the most popular hours for job applications >>

Time Is On Your Side

So give it a go and see how this simple trick can improve your social recruiting, with a little tweaking (and a little patience) you can make sure your next post gets the face-time it deserves. Have you has success with this tip? We’d love to hear your stories, feel free to share your experiences below.

You might also be interested in

Leave a Reply